PEACH BRUNCH
Visual Identity, 2024
Oakland CA
Bringing a bold Asian twist to American dishes—Peach Brunch is a vibrant all-day dining event located on a historic Lakeshore Avenue in Oakland, CA.
BRIEFVisually combine bubbly ‘California personality’ and vibrant-cafe culture. Convert this classic brunch concept into an irresistable space where everyone flocks to on Sunday mornings and feels right at home.
VISUAL SOLUTION
Our cheeky attention grabbing mascot, ‘Pete the Peach,’ is paired with a juicy ‘fruit inspired’ palette and a nostalgic, full-bodied wordmark.
CLIENTKao Saelee
AGENCY
Brand Bureau Agency
SCOPE
Visual Identity, Illustration,
Signage & Wayfinding, Print
Collateral
ROLE
Lead Illustration, Brand Design
CREDITS
Katie Spak, Brand Design
EAST & C0.