PEACH BRUNCH
Visual Identity, 2024
Oakland CA

Bringing a bold Asian twist to American dishes—Peach Brunch is a vibrant all-day dining event located on a historic Lakeshore Avenue in Oakland, CA.


BRIEFVisually combine bubbly ‘California personality’ and vibrant-cafe culture. Convert this classic brunch concept into an irresistable space where everyone flocks to on Sunday mornings and feels right at home. 

VISUAL SOLUTION Our cheeky attention grabbing mascot, ‘Pete the Peach,’ is paired with a juicy ‘fruit inspired’ palette and a nostalgic, full-bodied wordmark. 


CLIENT
Kao Saelee
AGENCY Brand Bureau Agency

SCOPE Visual Identity, Illustration, 
Signage & Wayfinding, Print 
Collateral

ROLE Lead Illustration, Brand Design
CREDITS Katie Spak, Brand Design













 
EAST & C0.  




© Olivia Norris 2026