TREEHOUSE
Visual Identity, 2025
San Diego, CA

Treehouse is an all-day dining and beverage space designed for the vibrant, hardworking folks of Sorrento Mesa. ‘A modern interpretation of the proverbial watering hole.’ 


BRIEFTo celebrate the breadth of California’s bounty and unique architecture of Treehouse marketplace as a gathering space for anytime of day.
VISUAL SOLUTIONA bold and spirited identity that features— a wordmark shaped by the distinctive angle of the Treehouse roof, ingredient and community focused art direction and a color palette derived from the fresh market ingredients utilized on site. 


AGENCY
Brand Bureau Agency

SCOPE Visual Identity, Illustration, 
Signage & Way-finding, Print 
Collateral

ROLE Lead Design
CREDITSYuki Kwuana, Production Design





Photo Credits: Sterling Bay














HAZELWOOD GREEN  





© Olivia Norris 2026